Kilpatrick Townsend


Insights: Publications INSIGHT: Trademark Rights Still Intact After High Court Booking.com Decision Bloomberg Law July 22, 2020 Written by The U.S. Supreme Court recently ruled that a generic word combined with ".com” can create a federally protectable trademark. All brand owners should be aware that the Booking.com decision did not change the requirements for establishing trademark rights, or, once established, the scope of those rights.

Insights: Publications

INSIGHT: Trademark Rights Still Intact After High Court Booking.com Decision

Bloomberg Law

July 22, 2020

Written by

The U.S. Supreme Court recently ruled that a generic word combined with ".com” can create a federally protectable trademark. All brand owners should be aware that the Booking.com decision did not change the requirements for establishing trademark rights, or, once established, the scope of those rights.